TouchPoint is a MarketWide program that enables its users to design and manage marketing campaigns, consisting of one or more segments. TouchPoint is designed to perform complex customer selections that are not possible through conventional database queries, which eases the cumbersome, error-prone process of entering selection criteria while producing an array of non-duplicated segment-level counts.
Building and running TouchPoint campaigns involves an orderly series of steps by filling out the Criteria, Tracking, and MarketFlow tabs, which you can find on the bottom of the TouchPoint window. When you submit campaign criteria, TouchPoint makes a single pass of the database, regardless of the number of defined segments. After running a selection, you can attach additional information, such as key or match codes to selected customer records, or automatically generate mailing lists, without using SQL code.
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Starting a TouchPoint Campaign
When TouchPoint is initially launched, a new TouchPoint campaign is opened automatically.
To Begin a New Campaign
- In the TouchPoint main window, click New on the toolbar or choose File, then New from the menu.
- If a TouchPoint is open, a message appears prompting you to save your changes, if necessary. Now, a new campaign appears in the TouchPoint window.