Facebook Integration

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Last updated: Nov 18, 2019 by Alex Burns (Unlicensed)
2 min read

MarketWide now supports integrating the ads created in Facebook with your TouchPoint campaign. Please see Facebook documentation on how to operate Facebook, Business Manager and Developer accounts. Upon creating a Facebook ad account, you must enter the qualifying credentials in the MarketWide Host under the Social Provider section of the realm. Then, you will be able to connect the Facebook account to your TouchPoint to execute campaigns with your social media content.

Setting Up a Social Provider

How To Setup a Social Provider

  1. In Enterprise Manager, select the realms tab.
  2. In the Realms tree, right-click on Social Provider.
  3. Select Add Provider from the context menu.
  4. Fill in the Account info section of the Social Provider Setup dialog.
    • Name - The Given TItle
    • Server - Should default to localhost
    • ID - Facebook Ad Account ID
    • Access Token - System User generated token in Facebook Business Manager
    • Web Service URL - The default URL is https://graph.facebook.com/v2.xx (would change the version number to the most recent API version)
  5. Click the "Verify Account" button to confirm the credentials are accepted.
  6. Press OK to save the settings.

Before connecting the Facebook Ad account to MarketFlow, you must create a solicit template with the social format. Please see The Solicit Template Wizard section of the Templates in TouchPoint knowledge base article.

Creating a Social Touch

How To Create A Social Touch

  1. Select the touch node from the Actions pane.
  2. Select the solicit template in the touch properties.
  3. In the touch detail section, double-click on the "Not Assigned" caption in the Social Ad column.
  4. Fill in all of the information for the Facebook Ad Designer dialog.
  5. If the Facebook Ad is still pending, you can click the "Wait For User Confirmation" checkbox.
  6. Press OK to save the settings.

Prior to saving the filled out Facebook Ad Designer dialog, you have the option of previewing the Facebook Ad by clicking the preview button in the bottom-left corner.