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TouchPoint is a component of the Marketing Workbench (MW) platform designed to create, manage, and execute sophisticated marketing campaigns. It provides users with a structured and intuitive interface to define campaign audiences, map out communication journeys, and deploy targeted messages across channels.

Overview of Tabs

Selection

The Selection tab is where users define the campaign universe. This involves:

• Applying filters to customer or prospect data.

• Using attributes like demographics, behaviors, geography, or engagement history.

• Saving selection sets for reuse across campaigns.

MarketFlow

The MarketFlow tab is used to design the journey or flow of the campaign. Users can:

• Visually map out the customer experience.

• Add touch nodes such as email, SMS, or direct mail.

• Insert decision logic, delays, or conditional branches to customize the experience.

• Schedule deployment timing for each step in the journey.