MarketWide is a powerful user-friendly campaign management tool that is also excellent at forming reports and marketing databases queries.
Using simple point-and-click techniques, you can quickly and easily analyze your data and obtain valuable information about your customers. MarketWide also runs complex marketing campaigns to target the customers you need to reach. MarketWide provides answers to essential questions about your customers, allowing you to make well-informed business decisions.
MarketWide is a completely generic application that requires no customization to process your data. As MarketWide interacts with your server it obtains lists of table and field names from your database and permits you to view information or generate reports.
Because MarketWide utilizes Windows’ ability to run multiple programs simultaneously, you can use your computer for other tasks while your queries execute. You can even schedule MarketWide reports to run while you are not logged on to MarketWide!
All MarketWide programs allow you to choose filters so that you can focus on specific segments of your database. When you wish to display, or share your results, you may print or save in a variety of file types or to HTML. Naturally, you may even share report criteria from various MarketWide programs with other users on a network.
About this Manual
This manual is designed to familiarize you with MarketWide’s modules and their functions. Understanding MarketWide’s features will ensure you are getting the most out of your investment. The sections are ordered with you needs in mind, to expedite your understanding of the critical functions and procedures first, so that you can get your campaigns underway swiftly, and return for more advanced features later.
Each section will outline the features of a module, then provide a step-by-step method for using each module, followed by advanced features of the module, and finally define the functions of each toolbar button. Be on the lookout for time savers and tool tips to help streamline your MarketWide experience.
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