...
AdHoc AdHoc
This feature of MarketWide allows you to type your own queries in SQL script directly to the server. This can be useful to check counts for accuracy.
...
Field
A field is a piece of information in a record that is used to evaluate the record like a title.
File Extensions
The following are the file extensions used within MarketWide and its modules. Analyzer
Analyzer = '.ALR'
DataExport = '.XPT'
HTML - '.HTM' or .'HTML'
Package = '.PKG'
QueryBuilder = '.QBR'
SendEx = .'EPR'
Solicit Template = '.STE'
SQL Script = '.SQL'
TouchPoint = '.TOP'
TouchPoint Template = '.TTE'
Filter
This gives rules to the server to only return records that match the specified criteria.
...
Join
This allows two tables to be joined into one table for evaluative purposes. There are many kinds of joins to allow you to compare your data effectively.
KPI FilterAnchor KPI KPI
The KPI (key performance indicator) filter allows you to filter customers based on all their records rather than considering only one record at a time. For example, you can filter based on the sum of all the order amounts of a customer. Those customers that do not meet the criteria are not passed from the server.
...
Objects
Elements of a TouchPoint campaign with specific functions that are used in the segmentation process. Objects include: New Cell, Group OR, Match All and Match None. See "Using Objects" in the Segments section of the help files.
...
Query (Active)
An active query is an immediate request being asked in MarketWide. Consequently, all active queries must be closed before the program can shut down. Queries in the form of a task can be scheduled. These tasks run, regardless of if MarketWide or your computer is running.
QueryBuilder
This is an application within MarketWide that allows you to look at specific information without running a campaign.
...
Tables
A series of records.
TaskAnchor #task #task
See Query.
Template
This is a predefined way of viewing information, creating a solicit file, or running a report.
...