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Objects
Elements of a TouchPoint campaign with specific functions that are used in the segmentation process. Objects include: New Cell, Group OR, Match All and Match None. See "Using Objects" in the Segments section of the help files.
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Query (Active)
An active query is an immediate request being asked in MarketWide. Consequently, all active queries must be closed before the program can shut down. Queries in the form of a task can be scheduled. These tasks run, regardless of if MarketWide or your computer is running.
QueryBuilder
This is an application within MarketWide that allows you to look at specific information without running a campaign.
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