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The Match All object allows you to catch the remainder of the customers from your database universe without needing additional selection criteria. For example, if your universe had 1000 customers in it, and you wished to solicit customized material for the states of Virginia and Maryland, and then ship generic material to the rest, you would build out a campaign using Match All.
Two statements, one for each state, would catch all the customers who should receive the special material. Then, you would use the Match All object to touch the rest of the universe with generic material. To use the Match All object, drag the Match All ( 
) object to the right portion of the TouchPoint campaign window. After a Match All object has been added, no additional segments may be added below it.
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